CREATIVE DIRECTOR
dave giles
WHAT I DO
I’m a Storyteller. People love stories and I love telling them.
Advertising
I take a holistic, 360-degree approach to ideation. A strong online presence is fundamental, supplemented with Social Media. Digital, TV, Print, and Content Creation are essential elements, plus integrating an influencer strategy is also beneficial.
Campaigns
Typically, an advertising campaign marks a pivotal moment for a brand. It often requires a compelling story to facilitate this transformation. I view each ad campaign as a narrative in its own right, with its nature depending on the brand’s unique identity.
Content Creation
Content reigns supreme. I specialize in crafting diverse materials, from branded real-people shorts to unbranded content and clever, engaging animations. For captivating and retaining audience attention, my experience is at your service.
About Me
I am a multi-talented, award-winning Creative Director with a passion for storytelling. I firmly believe that every brand has a unique narrative waiting to be unveiled, and I excel at bringing these stories to life. For example, I worked with Keystone Canna Remedies to develop a campaign featuring medical marijuana patients who have found significant relief from pain through MMJ. These emotionally charged stories resonated with a discerning audience and earned multiple industry awards. Another highlight was the Super Bowl spot for Yellowtail Wine, which featured User-Generated Content contest winners. This experience fulfilled a lifelong dream of mine.
I also like to play the role of Production Supervisor. Not only am I a creative right-brain thinker but I also like to figure things out and am always looking to expand my knowledge in technology. I like to flex my left brain as well. I believe staying curious is the way to approach any aspect in life and strategizing a marking solution should include this holistic approach.
Regardless of my role—whether as director, editor, designer, or Creative Director—I am driven by ideas and narratives that entertain, educate, and elicit emotion.
Outside of work, my joys are simple, I love spending time with my son, creating art, and spending time in the mountains.
THE WORK
Ad Campaigns • Branded Content • Social Advertising - Website Design • Television
Are We a Match?
Address
New York, USA
dgiles64@gmail.com
Phone
646-761-1556